The funnel, also known as the sales funnel or revenue funnel, is a model that shows how a large number of potential customers can be narrowed down to a smaller number of people who actually make a purchase. In this post, we’ll learn how we can build sales funnel with high conversion rates.
Sales Funnel, also referred to as marketing funnel, is a term used for a graphical representation of leading the user in a journey from awareness to action, i.e. making a purchase.
Table of Contents
If you’re not already familiar with sales funnels, they are essentially a way to structure your sales process to more effectively convert prospects into paying customers. The typical sales funnel has several steps, starting with awareness and leading to purchase.
What is a sales funnel?
A sales funnel is a process that companies use to convert potential customers into actual paying customers. The sales funnel typically starts with marketing activities that generate interest in a company’s products or services.
From there, potential customers progress through the funnel as they learn more about the company and its offerings. Ultimately, at the bottom of the funnel, customers take action by making a purchase.
There are many benefits to using a sales funnel, including the ability to track your leads more, identify where prospects are dropping off, and improve your close rate. Additionally, using a sales funnel can help you to better segment your market and customize your sales approach.
How do funnels work?
The sales funnel is an important tool for companies because it helps them track their progress in converting potential customers into actual paying customers.
By understanding where customers are in the funnel, companies can adjust their marketing and sales activities accordingly to improve conversion rates. Additionally, the sales funnel can help companies identify potential areas of improvement in their customer acquisition process.
What are the 4 Stages of Funnels?
The funnel works in the 4 basic stages which drive your targeted audience about your services and products until they purchase them at the end of the funnel. The four stages of a prospect’s mindset are:
- Awareness: Potential customers become aware of your product or service through marketing and advertising. They show interest in your product or service and begin to research it.
- Consideration: Potential customers compare your product or service to others in the market and narrow down their options.
- Decision: Potential customers express interest in purchasing your product or service. They make a decision to purchase your product or service.
- Action: Finally, the product is purchased.
Each stage requires you to take a different approach with your messaging in order to be effective.
The 4 Stage principle can be remembered using the acronym: AIDA
Do sales funnels actually work?
The funnel is designed to funnel customers toward a buying decision by presenting them with increasingly enticing offers as they move through the funnel.
Sales funnels can be an effective way to increase sales and conversions for some companies. Others find that funnels don’t work for their business or their customers. Ultimately, it comes down to testing to see if a sales funnel works for your company. The other benefits also include:
- Helping businesses to identify and qualify potential customers.
- Generating sales and revenue.
- Providing data and insights to help businesses improve their marketing and sales efforts.
How can I use funnels for my store?
A funnel is a great way to increase conversions to your store. By offering a series of products or services at different price points, you can increase the chances that a customer will find something that they are willing to buy.
Why there’s a need for funnel implementations?
There are basically several reasons to build a funnel for your business. Some of them include:
- Adding New Customers: The purpose of a sales funnel is to take a company’s target audience and move them through a series of steps that could eventually result in them becoming customers.
- Generating Referrals: To acquire the target audience and a selected group of customers, we use sales funnel to target the audience with information they’re not aware of.
How to boost sales with sales funnels?
By optimizing the sales funnels, there’s a better chance of boosting sales by pushing more valuable information through each stage of a sales funnel. Semrush has a great article on optimizing the sales funnel for better conversions. The suggestions to boost the sales funnel includes:
- Know your audience
- Create informative & educational content
- Capture your prospect’s emails
- Use social media for attraction
- Collect feedback from customers
- Create more supporting content
- Use strong CTAs to attract more people
- Optimize your Checkout Pages.
- Always help the visitors
How to build sales funnel with WordPress?
To get started with building a sales funnel on Wordpress, first, we’ll need to make sure we have all the things we need.
- Faster Web Hosting for WooCommerce: Your web host should be able to handle the traffic coming on your hosting without slowing down. We recommend using managed hosting providers like Cloudways to host your websites for faster performance.
- Optimized WordPress Theme: The loading speed of the website plays a key role in the conversion of your funnel. If your page takes too long to load, your potential customers will abandon the website. We recommend using WP Astra for its faster performance and compatibility with other page builders like Elementor.
- Necessary Plugins: Make sure you have the required e-commerce plugins installed on your website, i.e. WooCommerce, for e-commerce functionality and Cartflow (recommended), for building sales funnel on your website, and Elementor for building high-quality landing pages and sales funnel.
Cartflow comes with direct integration & prebuilt widgets for Elementor.
Assuming you’ve already installed all the necessary plugins including WooCommerce, Cartflow, and Payment Gateway on your website, let’s start and build a sales funnel with CartFlow.
Building sales funnel using CartFlow
CartFlow is a powerful sales funnel builder that allows you to create high-converting sales funnels for your eCommerce store. With CartFlow, you can add products to your sales funnels, set up pricing and shipping rules, and track your sales and conversion data.
CartFlow also integrates with popular eCommerce platforms like WooCommerce, making it easy to get started with sales funnels.
With over 200K+ users, Cartflow was developed in 2018 to improve the sales funnel using a WordPress website and quickly gained popularity among some of the best plugins available in the market.
- Cartflow comes with ready-to-use templates. With Cartflow Pro, you can even create complete landing pages for Digital Ads.
- Cartflow comes with in-built support for Elementor and Gutenberg.
- It supports Facebook Pixel and Google Analytics, so you don’t need to add the conversion tags manually.
- It supports Store Checkout which can be replaced with the default checkout page for better conversions.
- Inbuilt Cart abandonment recovery features to get back lost revenue.
Installing Cartflow in WordPress
- Navigate to the admin dashboard of your WordPress website.
- Now, go to Plugins > Add New.
- Search for Cartflow, and install the plugin.
After installing the plugin, please activate it, and start “Setup Wizard“.
Now, choose your favorite “Page Builder“. We’ll be using the Elementor as it is the most versatile page builder among the available options.
If you haven’t installed the required plugins yet, the Setup Wizard will promote you to do so.
After installing and activating the required plugins, select the New Global Checkout Template for your store & Import it to your website. This step is optional as WooCommerce already has a checkout page. Enabling the Cartflow checkout page will allow you to create a more attractive checkout process.
After completing the Setup Wizard, let’s go back to your admin dashboard and create a sales funnel in Cartflow.
Building sales funnel in CartFlow
To add a new funnel in CartFlow, Go to Flows > Add New Flow.
Now, in order to assign the product in the “Checkout” Step, first, click on Edit Flow, then click on the edit Checkout Step form.
In the Checkout Step form, navigate to the “Product” section & click on “Add New Product“. Search for your product, add it to the list, and click Save Changes.
Now, you can use the new flow for your ads and landing pages for higher conversion rates & lower bounce rates.
- One-click Upsell: It allows us to create additional discounts for the users after their checkout from the current order.
- A/B Split Test: As you might have aware A/B Split testing, allows us to create variations of the checkout and find out the best-performing variations with high conversion rates.
- Checkout Takeover: The default WooCommerce Checkout page is replaced with fully customizable and conversion-optimized checkout pages with upsells and order bumps.
See All Features on Cartflow here.
Cartflow Pro Pricing
Cartflow has revised its pricing with the introduction of a new Cartflows Plus plan which essentially covers everything required for an eCommerce store and upgrading the existing Pro plan adding the SureTriggers Pro Automation for free along with the SkillJet Academy Access and a bunch of add-ons.
Cartflow Pro offers only one bundle which cost around an annual fee of $239 or you can buy the lifetime version with lifetime support for $999 which can be also purchased in split pay. It comes with all the free features as well as premium templates and pro features.
Interestingly, if Adam Preiser from WPCrafter has mentioned that SureTriggers Pro membership will be granted to the existing customers of SureCart, Astra Growth Bundle and Cartflows without any extra charges.
Frequently Asked Questions (FAQs)
What is sales funnel?
The sales funnel is the process that businesses use to identify and qualify potential customers, and then convert them into sales.
How can I track my sales funnel?
Cartflow supports Facebook Pixel and Google Analytics, so you don’t need to add the conversion tags manually.
How’s Cartflow support?
Cartflow’s support team is always online during the whole day.